PowerPlay Agent

Your work with the Agent is organized into chats, shown as tabs at the top of the panel.

• Switch chats — click a tab to jump back into that conversation.
• Start a new chat — click the plus button on the right.
• Close a chat — click the cross icon on a tab. You can revisit it later under Archived chats.

Recommendation: start a new chat for each task. Give every distinct piece of work — a new landing page, a hero rewrite, a pricing table, a batch of images — its own chat. This keeps each conversation focused, makes the Agent more accurate, and leaves you with a tidy, clearly named history.

Three simple habits make the Agent far more helpful:

1. Point at what you mean. Say 'change this headline' or 'update this section' — the Agent can see the part of the page you're looking at.
2. Give it the real words. Paste your actual headline, button text, or bullet points so the page fills with real content instead of placeholders.
3. Say where it goes. Use 'at the top', 'below the pricing table', or 'above the footer' to control placement.

From small tweaks to entire pages — a few examples to give you the idea:

• 'Change the main headline to Summer Sale — 30% Off Everything.'
• 'Make every button use our brand primary color.'
• 'Generate a hero background image of a modern office in soft morning light.'
• 'Replace every mention of 2025 with 2026 across the whole page.'
• 'Move the testimonials section above the pricing table.'
• 'Write an SEO-friendly meta description for this page, under 155 characters.'

The Agent also builds new content from a single request:

• 'Add a testimonial section with three customer quotes.'
• 'Build a 3-tier pricing table (Starter, Pro, Enterprise) with a feature checklist.'
• 'Build a complete landing page: hero, social proof, features, pricing, testimonials, FAQ, and a final call-to-action.'

Images the Agent generates are saved to the Images tab and to the HubSpot File Manager so you can reuse them. Before publishing, you can also ask it to review your work: 'Check this page for accessibility issues and fix the easy ones' or 'Check the page SEO and tell me what's missing.'

• It edits the draft of the page you currently have open: copy, images, module fields, styling, layout, and structure, depending on what you ask.
• It can generate images, which are saved to the Images tab for reuse.
• It works only on the page you have open — it never makes bulk changes across your other pages or your HubSpot account.
• It does not publish pages. You stay in control: review the draft and publish it yourself in HubSpot.

Not happy with where the Agent took your page? You can roll back to any earlier point in the conversation, and PowerPlay restores the page to the exact state it was in at that message.

Every message you sent has a small rollback icon (a back-arrow) next to it. When you click it, PowerPlay will restore the page's earlier state (undoing every change made after that message), refresh the preview so you immediately see the restored version, and remove the later messages from the chat, dropping your message text back into the input box so you can tweak the wording and try a different direction.

Each of your messages has a rollback icon. Click it to rewind the conversation and restore the page to that point.

Think of it as an undo for the whole conversation. As always, this only affects the draft — nothing is published until you publish it in HubSpot.

Tip: rollback rewinds to the message you click and everything after it. If you only want a small correction, it's often faster to just ask the Agent for a follow-up change.

PowerPlay is under active development, and your feedback directly shapes what we build next. Every chat has a built-in Feedback bar at the bottom of the panel with five quick ratings.

The Feedback bar at the bottom of the chat panel

1. Click the emoji that matches your experience — this opens the Rate this chat window.
2. Add a short note on what went well or what could be improved.
3. Click Submit Rating.

The Rate this chat window: pick a rating, add an optional comment, and submit.

Note on privacy: submitting a rating shares that chat with the PowerPlay developer so they can reproduce what happened. Only submit a rating when you're comfortable sharing the conversation.

The most useful feedback is specific: what you were trying to do, what worked, and what didn't.

Each page keeps its chat history. Closed chats aren't gone — review them anytime in the archived chats view for that page. From there, archived chats can also be recovered back to your active tabs or permanently deleted.

The archived chats screen: select a chat on the left to review it on the right.