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THE AI THAT KNOWS YOUR THEME Build HubSpot websites with AI. On brand by default.

Not a from-scratch generator that dazzles today and drifts tomorrow. A seven-year, manually crafted theme thousands of companies trust, now with AI that configures it for you. Fast, accessible, on-brand.
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Beyond the Demo

The demo is one page.
Your site is hundreds.

Reframe_PowerPlay
Configure a proven theme
PowerPlay configures the POWER Pro theme, refined over seven years across thousands of sites. Your site stays on brand as it grows, with no code to maintain.
Reframe_Other-AIs
Generate new code
Other AI builders write new code for each change. You get unbounded creative range, but every page is bespoke code you maintain.
Two Architectures

It comes down to where
the AI actually works.

Architecture_Illustration-PowerPlay
PowerPlay Ai
AI configures your pages for you, and it's optional. Drop it anytime and keep editing in HubSpot as usual. You're never locked in.
Website pages
Real HubSpot pages, with draft and published states. Edit safely; publish when ready.
POWER Pro Theme
Pages built from a theme refined over seven years, accessible, on-brand, battle-tested across thousands of sites.
HubSpot
Your site lives where it always has. Nothing to migrate, nothing to host elsewhere.
Architecture_Illutration-Other-AIs
Website pages
You still build these yourself, by hand. And changing a live page means touching the code under it, with no draft state to protect what's published.
AI builder
Powerful, but you're reliant on it. Want a variation? Re-prompt the code. There's no editing a page directly, only regenerating what's beneath it.
AI-generated code
The AI works here, writing and rewriting code. Every change is a code change, on the layer your live pages depend on.
HubSpot
Same foundation underneath.
How it works

From a sentence to a section

 

Step 01
Steps_step-01
Describe the change.
"Add a services section with 6 items for a consulting firm..." Plain language. No fields, no code.
Step 02
Steps_step-02
PowerPlay configures it.
It knows every POWER Pro module and setting, so it builds your request from the theme's real components, on brand, on a draft you can preview.
Step 03
Steps_step-03
Publish when ready.
Review it in the live preview, adjust by chat or by hand, then open it in HubSpot and publish there. Or keep going.
Core Capabilities

What can PowerPlay do?

Discover the incredible AI-powered tools that make editing your HubSpot website fast, accurate, and completely stress-free.

Visual Input Parsing
Have a design mockup, wireframe, or sketch? PowerPlay can read and analyze images directly to understand and build layouts.
AEO Optimization
Optimize your HubSpot pages for AI Answer Engines like ChatGPT, Claude, and Perplexity to maximize brand visibility and citations.
Bulk Edits
Change text over the whole page or adjust the spacing of all sections at once with powerful bulk commands.
Instant Layouts
Easily add, move, or swap sections (like Hero sections, Bento Grids, and CTAs) on your page just by asking the AI.
AI Image Generation
Never search for stock images again. Describe what you need, and PowerPlay will generate high-quality images directly.
Smart SEO Settings
Effortlessly update your page's HTML title, meta description, featured social images, or alt text on the fly.
Custom CSS Styling
Want a highly specific override? PowerPlay can inject custom scoped CSS via class targeting or page header styling.
Performance Audits
Run Google Lighthouse audits directly inside the AI to measure, benchmark, and improve page speed, SEO, and best practices.
Accessibility Audits
Instantly run Axe audits directly through the AI to check, target, and fix WCAG accessibility issues on your page.
Brand Syncing
Any module you add automatically adopts your brand's existing colors and adapts to light or dark schemes.
Undo & Revert
Edit with confidence. PowerPlay captures snapshots before making changes, letting you roll back in seconds.
Smart Icon Search
Instantly search and integrate thousands of high-quality Font Awesome icons using simple language queries.
Live Design Previews
PowerPlay generates and renders clean visual previews on the fly and directly in the app.
Side by Side

Three ways to work.
Honestly compared.

No spin. Where PowerPlay wins, where it doesn't, and where the others do.
 
Make a change
Speed for routine edits
Creative range
Stays on brand
Works on live pages safely
What you maintain
If you stop using it
Learning curve
Cost to run
Support
Manual Builders
Edit fields by hand
Slow, many fields
Bounded by the theme
Yes, within theme options
Yes, draft/publish
Your content
–
Weeks to fluency
Your time
Free, included
Other AI Builders
Re-prompt; AI rewrites code
Fast
Effectively unlimited *
Up to you to enforce
Risky, edits hit code
Generated code
You keep the code
Low–medium
Higher (regenerates) **
You're on your own
PowerPlay Logo
Describe it in a sentence
Fast
Bounded by the theme
Yes, by default
Yes, draft/publish
Your content
Pages keep working
Low
Low (config only)
Free, included
*  Where free-form builders genuinely win.
** Directional. See Cost over Time below.
Proof, not promises

Built Different, on Purpose

Every claim on this page comes with a receipt. Here are four. 

Proof_image-01
Speed
A pricing section in one sentence, not forty field edits.
POWER Pro gives you deep control: dozens of fields per module, layout and style options on everything. That power has a learning curve. PowerPlay drives it for you. You describe the change, it sets the fields. 
Proof_image-02
Cost over Time
A fraction of the cost, because configuring beats generating.
PowerPlay writes a small configuration: which module, which settings. An AI builder regenerates module code every time you want a change, and pays for every token. Across a real site, that gap compounds.
Proof_image-04
Quality by Default
Built to real standards, not simply to look good.
Seven years of refinement went into how POWER Pro renders: accessibility, performance, clean markup. You inherit that on every page. It isn't something the AI has to remember to do each time.
Proof_image-03
Brand Consistency
On brand by default, not by discipline.
PowerPlay configures the theme, and your brand lives in the theme: colors, font, spacing, set once. Every section it builds inherits them. So staying on brand isn't the AI being careful each time, it's structural.
Proven Foundation

PowerPlay is new.
The foundation under it isn't.

Seven years of feedback from thousands of companies shaped the POWER Pro theme.

Reviews_Stars

I've been using the POWER Pro theme … for several years … It's intuitive and allows us to create pages and landing pages quickly, without needing to involve developers. Its strength lies in the balance between simplicity and flexibility.
D. TorrianiAnder Group SA
Reviews_Stars

Just takes some time to familiarize with the Theme and where to add elements. After a few weeks I felt like I could do anything in there easily.
C. SousaROQ US
Reviews_Stars

We've been using the Power Pro theme for close to 6 years now. Its consistent updates and new features continually enhance our website's messaging.
G. SmithDotActiv
Reviews_Stars

I have worked in HubSpot for over 7 years … and this is by far the best I have ever used. The … variations of the modules allows you to create a stunning website to fit near enough any requirement.
B. StablesCatalyst
Pricing

Start free. No credit card.

Try PowerPlay with a free credit contingent. No card required. Subscribe when you're ready.

LITE
$0 / 6 months
For testing and exploring
100 credits
Enough for roughly 10 section generations per 6 months.
All features included
Choose Lite
STARTER
$150 / month
For occasional page edits
1,000 credits per month
Enough for roughly ~100 section generations per month.
All features included
Choose Starter
PRO
$250 / month
For regular building
2,500 credits per month
Enough for ~250 section generations per month.
All features included
Choose Pro
MAX
$500 / month
For power users and scaling teams
6,000 credits per month
Enough for ~600 section generations per month.
All features included
Choose Max
Section generations are approximate. A complex bento grid costs more than a simple text section.
Run out mid-month? Top up anytime: 1,000 credits for $200 or 2,500 credits for $350.
FAQ

Questions, Answered

Can't an AI website builder just make anything I want? It can generate something that looks right in a demo, but it writes new code every time, which means inconsistent output, no native HubSpot structure, and a codebase you now have to maintain. PowerPlay does the opposite. It configures the POWER Pro theme you already own, so what you get is real, editable HubSpot sections, on brand by default, with nothing new to maintain.
When should I not use PowerPlay?

If you need a custom module that does not exist in POWER Pro, or a fully bespoke design that breaks from the theme, PowerPlay is not the tool. It surfaces what POWER Pro can already do through a prompt. It does not invent new components. For everything the theme covers (and that is a lot after seven years of development), it is the fastest way to build.
What happens if I cancel? Am I locked in?

No. Everything PowerPlay builds is a native HubSpot configuration sitting in your portal, on your theme. If you stop using PowerPlay, every section you made stays exactly where it is and keeps working. There is no proprietary layer to rip out; nothing is removed, and nothing breaks. Your theme is yours either way.
Does it work on a site that's already live?

Yes. PowerPlay builds standard POWER Pro sections, so you can add them to live pages the same way you would build manually. You stay in control: review the draft, then publish when you are ready. Nothing goes live without you.
Do I need the POWER Pro theme to use PowerPlay?

Yes. PowerPlay configures the POWER Pro theme specifically, that is the whole point. It is not a generic builder. It surfaces the theme's own modules and settings through a prompt, so POWER Pro is what makes the output native, consistent, and yours to keep.
I've never used the POWER Pro theme. Do I need to learn it first?

No. That is part of the appeal. You describe what you want in plain language and PowerPlay handles the module selection and settings for you. You can build a correct POWER Pro section without knowing where every option lives. If you do know the theme, you will move even faster, but it is not a requirement.
How is this different from HubSpot's own AI tools?

HubSpot's AI tools are general purpose and theme agnostic. PowerPlay is built around one theme, POWER Pro, with seven years of its modules and rules encoded. That focus is the difference: instead of generic output, you get sections that use the theme's real components, inherit its tokens, and match the rest of your site by design.
Is my content and data safe?

What PowerPlay builds stays in your portal: native HubSpot configuration on your own theme, with no proprietary layer and nothing to migrate. To generate it, your prompt and the relevant page configuration are processed by AI providers. PowerPlay requests no CRM scopes, so contacts, companies and deals are never accessible to the app. You review every section as a draft before anything is published.
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