NEWHealth: see and fix the quality of every pageSee HowBuild HubSpot websites with AI. On brand by default.

Not a from-scratch generator that dazzles today and drifts tomorrow. PowerPlay reads the HubSpot theme you already run and configures it for you. Fast, accessible, on-brand.

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Beyond the Demo

The demo is one page.
Your site is hundreds.

Reframe_PowerPlay

Configure a proven theme

PowerPlay configures your existing HubSpot theme, automatically adapting to your design system and brand rules. Your site stays on brand as it grows, with no code to maintain.

Reframe_Other-AIs

Generate new code

Other AI builders write new code for each change. You get unbounded creative range, but every page is bespoke code you maintain.

Two Architectures

It comes down to where
the AI actually works.

Architecture_Illustration-PowerPlay-2

PowerPlay Ai

AI configures your pages for you, and it's optional. Drop it anytime and keep editing in HubSpot as usual. You're never locked in.

Website pages

Real HubSpot pages, with draft and published states. Edit safely; publish when ready.

Any HubSpot Theme

Works natively with whatever HubSpot theme you already use. It reads and configures your theme's modules and brand settings automatically.

HubSpot

Your site lives where it always has. Nothing to migrate, nothing to host elsewhere.

Architecture_Illutration-Other-AIs

Website pages

You still build these yourself, by hand. And changing a live page means touching the code under it, with no draft state to protect what's published.

AI builder

Powerful, but you're reliant on it. Want a variation? Re-prompt the code. There's no editing a page directly, only regenerating what's beneath it.

AI-generated code

The AI works here, writing and rewriting code. Every change is a code change, on the layer your live pages depend on.

HubSpot

Same foundation underneath.

How it works

From a sentence to a section

Step 01

Describe the change.

"Add a services section with 6 items for a consulting firm..." Plain language. No fields, no code.

Step 02

PowerPlay configures it.

It understands your theme's specific modules and settings, so it builds your request from your theme's real components, on brand, on a draft you can preview.

Step 03

Publish when ready.

Review it in the live preview, adjust by chat or by hand, then open it in HubSpot and publish there. Or keep going.

NEW Health

Your pages, scored.
And fixed.
Health makes the quality of your HubSpot pages something you can see, and fix, at a glance. No reports to dig through, no prompts to write.

Core Capabilities

What can PowerPlay do?

Discover the incredible AI-powered tools that make editing your HubSpot website fast, accurate, and completely stress-free.

Any Theme Support

PowerPlay fully supports and configures any HubSpot theme, automatically adapting to its modules, rules, and style settings.

Custom Section NEW

Need a custom section? This powerful new feature will generate any layout or design you can imagine in seconds, completely code-free.

Multi-language NEW

Easily carry over your edits across multiple page language variants or request direct translations of entire sections.

Instant Layouts

Easily add, move, or swap sections (like Hero sections, Bento Grids, and CTAs) on your page just by asking the AI.

Visual Input Parsing

Have a design mockup, wireframe, or sketch? PowerPlay can read and analyze images directly to understand and build layouts.

Bulk Edits

Change text over the whole page or adjust the spacing of all sections at once with powerful bulk commands.

AEO Optimization

Optimize your HubSpot pages for AI Answer Engines like ChatGPT, Claude, and Perplexity to maximize brand visibility and citations.

Performance Audits

Run Google Lighthouse audits directly inside the AI to measure, benchmark, and improve page speed, SEO, and best practices.

Smart SEO Settings

Effortlessly update your page's HTML title, meta description, featured social images, or alt text on the fly.

Accessibility Audits

Instantly run Axe audits directly through the AI to check, target, and fix WCAG accessibility issues on your page.

AI Image Generation

Never search for stock images again. Describe what you need, and PowerPlay will generate high-quality images directly.

Undo & Revert

Edit with confidence. PowerPlay captures snapshots before making changes, letting you roll back in seconds.

Smart Icon Search

Instantly search and integrate thousands of high-quality Font Awesome icons using simple language queries.

Live Design Previews

PowerPlay generates and renders clean visual previews on the fly and directly in the app.

Brand Syncing

Any module you add automatically adopts your brand's existing colors and adapts to light or dark schemes.

WE'RE EXPLORING

Would you use either of these?

Bring your own AI API key

Run PowerPlay with your own AI provider.

POWER Theme MCP

Build with your POWER theme from the AI tools you already use.

Not on the roadmap yet. Your interest decides if we build it.

Make a change

Speed for routine edits

Creative range

Stays on brand

Works on live pages safely

What you maintain

If you stop using it

Learning curve

Cost to run

Support

Manual Builders

Edit fields by hand

Slow, many fields

Bounded by the theme

Yes, within theme options

Yes, draft/publish

Your content

–

Weeks to fluency

Your time

Free, included

Other AI Builders

Re-prompt; AI rewrites code

Fast

Effectively unlimited *

Up to you to enforce

Risky, edits hit code

Generated code

You keep the code

Low–medium

Higher (regenerates) **

You're on your own

Describe it in a sentence

Fast

Theme first, custom when needed.

Yes, by default

Yes, draft/publish

Your content

Pages keep working

Low

Low (config only)

Free, included

* Where free-form builders genuinely win.

** Directional. See Cost over Time below.

Proof, not promises

Built Different, on Purpose

Every claim on this page comes with a receipt. Here are four.

Speed

A pricing section in one sentence, not forty field edits.

Your HubSpot theme gives you deep control: dozens of fields per module, layout and style options on everything. That complexity can have a learning curve. PowerPlay drives it for you. You describe the change, it sets the fields.

Cost over Time

A fraction of the cost, because configuring beats generating.

PowerPlay writes a small configuration: which module, which settings. An AI builder regenerates module code every time you want a change, and pays for every token. Across a real site, that gap compounds.

Quality by Default

Built to real standards, not simply to look good.

Since PowerPlay works directly with your theme's native modules, you inherit your theme's proven accessibility, performance, and clean markup. The AI doesn't write new bespoke code—it configures what you already have.

Brand Consistency

On brand by default, not by discipline.

PowerPlay configures the theme, and your brand lives in the theme: colors, font, spacing, set once. Every section it builds inherits them. So staying on brand isn't the AI being careful each time, it's structural.

Proven Foundation

PowerPlay is new.
The foundation under it isn't.

Built by the team behind one of HubSpot's most-used themes.

I've been using the POWER Pro theme … for several years … It's intuitive and allows us to create pages and landing pages quickly, without needing to involve developers. Its strength lies in the balance between simplicity and flexibility.

D. TorrianiAnder Group SA

Just takes some time to familiarize with the Theme and where to add elements. After a few weeks I felt like I could do anything in there easily.

C. SousaROQ US

We've been using the Power Pro theme for close to 6 years now. Its consistent updates and new features continually enhance our website's messaging.

G. SmithDotActiv

I have worked in HubSpot for over 7 years … and this is by far the best I have ever used. The … variations of the modules allows you to create a stunning website to fit near enough any requirement.

B. StablesCatalyst

Pricing

Pay for what you build.

Start with 200 free credits, no card required. Then pick a plan or pay as you go.
Every option includes every feature.

NEW We've made PowerPlay far more efficient, so credits are now up to 55% cheaper

Subscriptions

Save up to 25% vs. pay as you go. Cancel anytime.

200 credits

Free · no card required

€0 every 6 months

500 credits

€0.078 per credit · Save 20%

€39 / month

MOST POPULAR

1,000 credits

€0.069 per credit · Save 22%

€69 / month

2,500 credits

€0.06 per credit · Save 25%

€149 / month

Pay as you go

One-time credit packs. No subscription needed.

250 credits

Try it

€0.156 per credit · ~25 sections

€39

500 credits

€0.098 per credit · ~50 sections

€49

1,000 credits

€0.089 per credit · ~100 sections

€89

2,500 credits

Best value

€0.08 per credit · ~250 sections

€199

You'll be taken to Stripe Checkout. Credits are added as soon as payment clears.

FAQ

Questions, Answered

Can't an AI website builder just make anything I want? It can generate something that looks right in a demo, but it writes new code every time, which means inconsistent output, no native HubSpot structure, and a codebase you now have to maintain. PowerPlay does the opposite. It configures your existing HubSpot theme, so what you get is real, editable HubSpot sections built from your own components, on brand by default, with nothing new to maintain.

When should I not use PowerPlay?

PowerPlay works theme-first: it builds with your theme’s existing modules whenever they fit. When nothing fits, Custom Section creates a new section for you, with your approval, so you’re not limited to what the theme ships with. If you need a design that deliberately breaks from your brand, or complex functionality like an app or integration, a designer or developer is still the better choice.

What happens if I cancel? Am I locked in?

No. Everything PowerPlay builds is a native HubSpot configuration sitting in your portal, on your theme. If you stop using PowerPlay, every section you made stays exactly where it is and keeps working. There is no proprietary layer to rip out; nothing is removed, and nothing breaks. Your theme is yours either way.

Does it work on a site that's already live?

Yes. PowerPlay builds native sections using your own theme, so you can add them to live pages the same way you would build manually. You stay in control: review the draft, then publish when you are ready. Nothing goes live without you.

Do I need a specific theme to use PowerPlay?

No. PowerPlay now supports any HubSpot theme! It automatically analyzes and configures your theme's own modules and settings through your prompts, making the output native, consistent, and perfectly integrated.

Do I need to learn my theme's complex fields first?

No. That is part of the appeal. You describe what you want in plain language and PowerPlay handles the module selection and settings for you. You can build a correct page section without knowing where every custom field and setting lives. If you do know your theme, you will move even faster, but it is not a requirement.

How is this different from HubSpot's own AI tools?

HubSpot's AI tools are general purpose and theme agnostic. PowerPlay is built specifically to analyze and understand your unique theme's structure and custom modules. That focus is the difference: instead of generic output, you get sections that use your theme's real components, inherit its tokens, and match the rest of your site by design.

Is my content and data safe?

What PowerPlay builds stays in your portal: native HubSpot configuration on your own theme, with no proprietary layer and nothing to migrate. To generate it, your prompt and the relevant page configuration are processed by AI providers. PowerPlay requests no CRM scopes, so contacts, companies and deals are never accessible to the app. You review every section as a draft before anything is published.