Enough for roughly 10 section generations per 6 months.
THE AI THAT KNOWS YOUR THEME Build HubSpot websites with AI. On brand by default.
Not a from-scratch generator that dazzles today and drifts tomorrow. PowerPlay reads the HubSpot theme you already run and configures it for you. Fast, accessible, on-brand.
Beyond the Demo
The demo is one page.
The demo is one page.
Your site is hundreds.
Configure a proven theme
PowerPlay configures your existing HubSpot theme, automatically adapting to your design system and brand rules. Your site stays on brand as it grows, with no code to maintain.
Generate new code
Other AI builders write new code for each change. You get unbounded creative range, but every page is bespoke code you maintain.
Two Architectures
It comes down to where
It comes down to where
the AI actually works.
PowerPlay
Configures the theme
Other AI Builders
Rewrite the Code
PowerPlay Ai
AI configures your pages for you, and it's optional. Drop it anytime and keep editing in HubSpot as usual. You're never locked in.
Website pages
Real HubSpot pages, with draft and published states. Edit safely; publish when ready.
Any HubSpot Theme
Works natively with whatever HubSpot theme you already use. It reads and configures your theme's modules and brand settings automatically.
HubSpot
Your site lives where it always has. Nothing to migrate, nothing to host elsewhere.
Website pages
You still build these yourself, by hand. And changing a live page means touching the code under it, with no draft state to protect what's published.
AI builder
Powerful, but you're reliant on it. Want a variation? Re-prompt the code. There's no editing a page directly, only regenerating what's beneath it.
AI-generated code
The AI works here, writing and rewriting code. Every change is a code change, on the layer your live pages depend on.
HubSpot
Same foundation underneath.
How it works
From a sentence to a section
Step 01
Describe the change.
"Add a services section with 6 items for a consulting firm..." Plain language. No fields, no code.
Step 02
PowerPlay configures it.
It understands your theme's specific modules and settings, so it builds your request from your theme's real components, on brand, on a draft you can preview.
Step 03
Publish when ready.
Review it in the live preview, adjust by chat or by hand, then open it in HubSpot and publish there. Or keep going.
Make a change
Speed for routine edits
Creative range
Stays on brand
Works on live pages safely
What you maintain
If you stop using it
Learning curve
Cost to run
Support
Manual Builders
Edit fields by hand
Slow, many fields
Bounded by the theme
Yes, within theme options
Yes, draft/publish
Your content
–
Weeks to fluency
Your time
Free, included
Other AI Builders
Re-prompt; AI rewrites code
Fast
Effectively unlimited *
Up to you to enforce
Risky, edits hit code
Generated code
You keep the code
Low–medium
Higher (regenerates) **
You're on your own
Describe it in a sentence
Fast
Bounded by the theme
Yes, by default
Yes, draft/publish
Your content
Pages keep working
Low
Low (config only)
Free, included
* Where free-form builders genuinely win.
** Directional. See Cost over Time below.
Proof, not promises
Built Different, on Purpose
Every claim on this page comes with a receipt. Here are four.
Speed
A pricing section in one sentence, not forty field edits.
Your HubSpot theme gives you deep control: dozens of fields per module, layout and style options on everything. That complexity can have a learning curve. PowerPlay drives it for you. You describe the change, it sets the fields.
Cost over Time
A fraction of the cost, because configuring beats generating.
PowerPlay writes a small configuration: which module, which settings. An AI builder regenerates module code every time you want a change, and pays for every token. Across a real site, that gap compounds.
Quality by Default
Built to real standards, not simply to look good.
Since PowerPlay works directly with your theme's native modules, you inherit your theme's proven accessibility, performance, and clean markup. The AI doesn't write new bespoke code—it configures what you already have.
Brand Consistency
On brand by default, not by discipline.
PowerPlay configures the theme, and your brand lives in the theme: colors, font, spacing, set once. Every section it builds inherits them. So staying on brand isn't the AI being careful each time, it's structural.
Proven Foundation
PowerPlay is new.
PowerPlay is new.
The foundation under it isn't.
Built by the team behind one of HubSpot's most-used themes.
I've been using the POWER Pro theme … for several years … It's intuitive and allows us to create pages and landing pages quickly, without needing to involve developers. Its strength lies in the balance between simplicity and flexibility.
Just takes some time to familiarize with the Theme and where to add elements. After a few weeks I felt like I could do anything in there easily.
We've been using the Power Pro theme for close to 6 years now. Its consistent updates and new features continually enhance our website's messaging.
I have worked in HubSpot for over 7 years … and this is by far the best I have ever used. The … variations of the modules allows you to create a stunning website to fit near enough any requirement.