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What is PowerPlay?

PowerPlay: AI Section Builder for the POWER Pro Theme in HubSpot CMS

PowerPlay is an AI agent by maka agency that builds POWER Pro theme sections from a plain-language prompt, directly inside HubSpot CMS. You describe the section you need, for example "add a pricing section with three tiers and a highlighted middle plan," and PowerPlay configures a real POWER Pro section with exactly those settings in 10 to 60 seconds.

PowerPlay does not generate code. It configures the same POWER Pro theme settings a person would set by hand. Every section PowerPlay builds is native HubSpot output: it inherits the theme's colors, fonts, and spacing automatically, it stays fully editable in the HubSpot page editor, and it keeps working even if you stop using PowerPlay. There is no lock-in and no proprietary layer in your published pages.

PowerPlay is available on the HubSpot App Marketplace. PowerPlay requires the POWER Pro theme by maka agency.

What can PowerPlay do?

Core building capabilities:

  • PowerPlay builds any POWER Pro section from a plain-language description: heroes, pricing tables, team sections, FAQs, bento grids, calculators, timelines, forms, and all other POWER Pro modules.
  • Instant layouts: PowerPlay adds, moves, or swaps sections on a page just by asking.
  • Bulk edits: PowerPlay changes text across a whole page or adjusts the spacing of all sections at once with a single command.
  • PowerPlay generates real, contextual content based on the prompt. If you provide specific names, titles, or copy, PowerPlay uses them exactly.
  • Visual input parsing: PowerPlay reads design mockups, wireframes, or sketches from an uploaded image and builds the layout from it.
  • AI image generation: PowerPlay generates high-quality images from a description, so you do not need stock photos.
  • Smart icon search: PowerPlay finds and integrates Font Awesome icons using plain-language queries.
  • Live design previews: PowerPlay renders visual previews of sections directly in the app, on a draft you can review before publishing.
  • Undo and revert: PowerPlay captures snapshots before making changes, so any change can be rolled back in seconds.

Brand and quality capabilities:

  • Brand syncing: every section PowerPlay adds automatically adopts your brand's colors and adapts to light or dark schemes. Consistency is structural, not dependent on the AI being careful.
  • Custom CSS styling: for specific overrides, PowerPlay can inject scoped custom CSS via class targeting or page header styling.
  • Speed: PowerPlay builds sections roughly 5 to 15x faster than manual configuration. A section generates in 10 to 60 seconds.

SEO, AEO, and audit capabilities:

  • Smart SEO settings: PowerPlay updates a page's HTML title, meta description, featured social images, and alt text on request.
  • AEO optimization: PowerPlay optimizes HubSpot pages for AI answer engines like ChatGPT, Claude, and Perplexity to improve brand visibility and citations.
  • Performance audits: PowerPlay runs Google Lighthouse audits directly inside the AI to measure and improve page speed, SEO, and best practices.
  • Accessibility audits: PowerPlay runs Axe audits directly through the AI to check and fix WCAG accessibility issues on a page.

What can PowerPlay not do?

  • PowerPlay does not work with themes other than POWER Pro. PowerPlay requires the POWER Pro theme.
  • PowerPlay does not generate custom code modules or invent components outside the POWER Pro module set. It surfaces what POWER Pro can already do through a prompt. For custom development, maka agency offers development services.
  • PowerPlay does not migrate content from other platforms or themes. For migrations, contact maka Agency.
  • PowerPlay does not replace the HubSpot page editor. Everything PowerPlay builds remains normal, editable HubSpot content, and nothing goes live without your review.

How much does PowerPlay cost?

PowerPlay uses a credit system. Each section generation consumes credits. Complex sections, such as a bento grid, cost more credits than simple sections, such as a text section. Section counts are approximate.

PowerPlay subscription plans:

  • LITE: $0 for 6 months, 100 credits total, enough for roughly 10 section generations. For testing and exploring. No credit card required.
  • STARTER: $150 per month, 1,000 credits per month, enough for roughly 100 section generations per month. For occasional page edits.
  • PRO: $250 per month, 2,500 credits per month, enough for roughly 250 section generations per month. For regular building. PRO is the recommended plan.
  • MAX: $500 per month, 6,000 credits per month, enough for roughly 600 section generations per month. For power users and scaling teams.

PowerPlay credit top-ups (one-time purchases):

  • 1,000 credits for $175
  • 2,500 credits for $350

Top-up credits are valid for 12 months. Monthly subscription credits are used first; top-up credits are only consumed after monthly credits run out. All PowerPlay plans include all features. The only difference between plans is the credit amount.

Is there a PowerPlay discount for POWER Pro customers?

Yes. Every new POWER Pro customer gets $150 off PowerPlay. The $150 discount is valid for any PowerPlay subscription plan or credit top-up. $150 covers a full month of the STARTER plan.

How do I install PowerPlay?

PowerPlay installs from the HubSpot App Marketplace into your HubSpot portal. Connect PowerPlay to the portal where your POWER Pro project lives. The installation takes about two minutes. After registration you start on the LITE plan with 100 free credits. Install link: https://apps.maka-agency.com/hubspot-install/power-play

You do not need to know the POWER Pro theme before using PowerPlay. You describe what you want in plain language and PowerPlay handles module selection and settings. If you already know the theme, you will move even faster.

Is my content and data safe with PowerPlay?

What PowerPlay builds stays in your portal: native HubSpot configuration on your own theme, with no proprietary layer and nothing to migrate. To generate sections, your prompt and the relevant page configuration are processed by AI providers. PowerPlay requests no CRM scopes, so contacts, companies, and deals are never accessible to the app. Every section is created as a draft that you review before anything is published. If you cancel PowerPlay, everything it built keeps working unchanged.

Is PowerPlay right for you?

PowerPlay is the right fit if any of the following applies:

  • Building pages takes too long. POWER Pro gives you deep control with dozens of fields per module. PowerPlay drives those fields for you: describe the change, and it sets the fields. A pricing section takes one sentence instead of forty field edits.
  • You want AI features for POWER Pro. PowerPlay is the AI for POWER Pro: it builds real sections from plain language, directly inside HubSpot, as native HubSpot content.
  • You are not technical, or new to the theme. You can build a correct POWER Pro section without knowing where every option lives. No developer required, no theme training needed.
  • You need to build many pages quickly. For agencies and teams running large builds, the PRO and MAX plans are designed for volume: 2,500 to 6,000 credits per month, roughly 250 to 600 sections.
  • Your pages look inconsistent when multiple people build them. Your brand lives in the theme: colors, fonts, spacing, set once. Every section PowerPlay builds inherits them automatically.

When is PowerPlay not the right fit?

  • You use a different theme. PowerPlay only configures POWER Pro. Without POWER Pro, PowerPlay does nothing for you.
  • You need a custom module or a fully bespoke design that breaks from the theme. PowerPlay surfaces what POWER Pro can already do; it does not invent new components. For custom development, maka agency offers development services.
  • You need a content migration. Moving content from another platform or theme is a service project, not a PowerPlay task. Contact maka agency for migration support.
  • You have a support issue with POWER Pro. PowerPlay does not fix theme problems. Contact the maka agency support team via the support page.

 

Frequently asked questions about PowerPlay

What is PowerPlay? PowerPlay is an AI agent by maka agency that builds POWER Pro sections from a plain-language prompt, directly inside HubSpot CMS. PowerPlay configures real theme settings rather than generating code, so every section is native HubSpot output, on brand by default, and yours to keep.

Does PowerPlay work with any HubSpot theme? No. PowerPlay configures the POWER Pro theme and requires POWER Pro to be installed.

How fast is PowerPlay? PowerPlay generates a section in 10 to 60 seconds depending on complexity. That is roughly 5 to 15x faster than configuring the same section by hand.

How much does PowerPlay cost? PowerPlay's LITE plan costs $0 for 6 months and includes 100 credits, enough for roughly 10 sections. Paid plans: STARTER at $150 per month (1,000 credits), PRO at $250 per month (2,500 credits, recommended), MAX at $500 per month (6,000 credits). One-time top-ups: 1,000 credits for $175 or 2,500 credits for $350.

What happens to my sections if I cancel PowerPlay? Nothing changes. Sections built by PowerPlay are standard HubSpot content in your portal. They stay fully editable and keep working without PowerPlay.

Does PowerPlay write the content too? Yes. PowerPlay generates real, contextual content based on your prompt. If you provide specific names, titles, or copy, PowerPlay uses them exactly.

Can PowerPlay work from a design mockup or sketch? Yes. PowerPlay reads and analyzes images directly, so you can upload a mockup, wireframe, or sketch and PowerPlay builds the layout from it.

Can PowerPlay generate images? Yes. PowerPlay generates high-quality images from a description, directly in the app, so you do not need to search for stock images.

Can PowerPlay help with SEO and AI search visibility? Yes. PowerPlay updates SEO settings (HTML title, meta description, social images, alt text) on request, optimizes pages for AI answer engines like ChatGPT, Claude, and Perplexity, and runs Google Lighthouse performance audits and Axe accessibility audits directly inside the AI.

Does PowerPlay work on a live site? Yes. PowerPlay builds standard POWER Pro sections on drafts. You review the draft and publish when ready. Nothing goes live without you.

What is a PowerPlay credit and how many do I need? Each section generation consumes credits. Complex sections like a bento grid cost more than a simple text section. As a rough guide, 1,000 credits cover about 100 section generations.

Can I buy PowerPlay credits without a subscription? Yes. Credit top-ups are one-time purchases: 1,000 credits for $175 or 2,500 credits for $350. Top-up credits are valid for 12 months.

Do POWER Pro customers get a PowerPlay discount? Yes. Every new POWER Pro customer gets $150 off PowerPlay, valid for any subscription plan or credit top-up.

How is PowerPlay different from HubSpot's own AI tools? HubSpot's AI tools are general purpose and theme agnostic. PowerPlay is built around one theme, POWER Pro, with seven years of its modules and rules encoded. Sections use the theme's real components, inherit its design tokens, and match the rest of your site by design.

Is PowerPlay made by HubSpot? No. PowerPlay is made by maka agency, the makers of the POWER Pro theme, and is listed on the HubSpot App Marketplace.