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Sec CTA

How to configure the Sec CTA module for POWER Pro theme in HubSpot

The Sec CTA module creates dedicated call-to-action sections with multiple button options and supporting content.

sec-cta-example
    

TABLE OF CONTENTS

Page Speed Impact
Module Options



Page Speed Impact

kb-yellow

 

How does the Sec CTA module affect page speed?

Low impact:

  • Very minimal impact when used as a standard button
  • Keeping the number of CTAs on a page low
  • Using simple button configurations without tracking
Medium impact: 
  • Using HubSpot CTAs increases page load speed
  • HubSpot's tracking code adds extra code that must be loaded
  • Multiple tracked CTAs on a single page

Performance Tips:

  • Only use CTAs for actions that are part of your critical conversion path(s)
  • Only use tracked CTAs for actions you are actively monitoring in campaigns
  • Use standard buttons instead of HubSpot CTAs when tracking isn't needed
  • Buttons can be styled to match any CTA style from your theme settings, including the 4 custom styles

Note: For more detailed performance advice, review the POWER Performance Guide!


 
             

Module Options

 

Title

The main heading for the section. This field is optional and can be left blank.

Title - Header Type

Choose the HTML heading level for SEO purposes:

  • H1: Page title (use once per page)
  • H2: Major sections
  • H3: Subsections
  • H4: Minor subsections

Important: This setting controls the HTML heading type for Google indexing, not the visual font size. To adjust font appearance, use Style → Title Size

Description

Add any amount of body text to support your CTA. Leave blank if no description is needed.

How do I add buttons or CTAs?

Button(s)

Add or remove multiple buttons, CTAs, or add blank spaces with a "none" choice.

Configuration options:

  • Multiple buttons in a single section
  • Mix of CTAs and standard buttons
  • Primary and secondary button styling
  • Flexible spacing and alignment

Tip: Limit to 2-3 buttons maximum to avoid decision paralysis. Use visual hierarchy to emphasize the primary action.

Button(s) → Button Type → CTA

When CTA is selected:

  1. Click Choose CTA to open the HubSpot CTA sidebar
  2. Select an existing CTA or create a new one
  3. CTA analytics will be tracked in HubSpot

Benefits of HubSpot CTAs:

  • Track clicks and conversions
  • A/B test different versions
  • Personalize for different audiences
  • View analytics in HubSpot dashboard

Use cases:

  • Primary conversion actions (signups, demos, purchases)
  • Campaign-specific tracking
  • Smart content personalization
  • Critical conversion path steps
Button(s) → Button Type → Button

When Button is selected, configure these settings:

Button(s) → Button → Button Title

The text that appears on the button.

Button(s) → Button → Button Link

Choose the link type:

  • External: Link to external websites
  • Content: Link to HubSpot pages
  • File: Link to downloadable files
  • Email Address: Create mailto links
  • Blog: Link to blog posts
  • Phone number: Create tel links
  • Payment: Link to payment pages
  • Pop-up CTA: Trigger a pop-up CTA

Based on your selection, add the URL, email address, phone number, or choose from HubSpot content.


Button(s) → Button → Open in New Window

Toggle to open links in a new window/tab.

Default: Opens in the same window/tab.

Tip: If your link leaves your website, it's recommended to open in a new window. Keep internal navigation in the same window.


Button(s) → Button → Link Type

Check "No Follow" to indicate the link is not associated with your website.

Important: This setting has SEO implications if used incorrectly. Only use for untrusted or paid links, never for your own conversion buttons.

Button(s) → Button → Use Internal URL instead

Use this for on-page anchor links to link to another part of your page.

Important: Adding an item here will overwrite any links chosen previously for this button.

How do I style individual buttons?

Button(s) → Style → CTA Style

Choose from button styles configured in your theme settings:

  • Solid Primary
  • Solid Regular
  • Solid Regular for Primary Background
  • Border Primary
  • Border Regular
  • Link
  • Link Back
  • Custom 01
  • Custom 02
  • Custom 03
  • Custom 04

Visual hierarchy tips:

  • Use Solid Primary for main action
  • Use Border or Link for secondary actions
  • Maintain consistency with site design
  • Test contrast for accessibility

Button(s) → Style → CTA Size

Override the default button size:

  • Regular: Standard button size
  • Long: Extended width button
  • Full Width: Button spans full container width
  • Small: Compact button
  • Large: Oversized button

Tip: Use Large size for primary CTAs to increase visibility. Use Full Width on mobile for easier tapping.


What layout options are available?

Layout → Choose Layout

Select from three layout options:

  • Horizontal
  • Vertical
  • CTA-only

sec-cta-choose-layout

Layout → Intro Width

Control the width of section text:

  • Narrow (default): Limits the width of title and description text
  • Default: Text fills available module width based on Full Width/Content Width settings

Recommended: Narrow for better readability on wide screens.

layout-intro-width-settings

Layout → Centered

Enable to center-align section text (title and description) and buttons.

Default: Left-aligned content.

Layout → Padding & Margin Top and Bottom

Select spacing options:

  • Standard: Default theme spacing
  • None: No spacing
  • Small: Minimal spacing
  • Medium: Moderate spacing
  • Large: Maximum spacing
  • First Section with Header: Special spacing for first page section

Recommended: Medium or Large padding for standalone CTA sections to create visual breathing room.

Refer to your theme settings for these for more information on this sizing. 

How do I style the module?

Style → Color Scheme

Choose the base color scheme:

  • Light: Light background with dark text
  • Dark: Dark background with light text
  • Primary: Your theme's primary brand color scheme

Important: When you change the module background color, toggle the color scheme to ensure text remains legible and maintains proper contrast.

Style → Title Style

Control main title appearance:

  • Default: Inherits from Theme Settings based on color scheme
  • Color: Override with custom color
  • Gradient: Override with gradient effect

Tip: Use gradients sparingly for modern, eye-catching CTA titles.

Style → Title Size

Choose visual size for the title:

  • Default: Matches Title Header-Type, (H1-H4)
  • Override: Select H1, H2, H3, H4, H5, or H6 for styling based on Theme Settings

Important: This changes visual appearance only, not the SEO heading type.

Style → Background

Choose from multiple background types:

  • Background Color: Solid color fill
  • Background Image/Video: Media background
  • Background Gradient: Color gradient effect
  • Transparent: No background

Refer to Settings that apply to all Section Modules for more details about these choices.

Style → Shape Divider

Add optional shape dividers to the top or bottom of the module for visual separation between sections.

Refer to Settings for configuring Shape Dividers for more details about these choices.

How do I add animations to the module?

Animation

Enable or disable Animate on Scroll for the entire module.

Turning off here will only apply to this section.

Note: To turn animation off globally for all modules, refer to Theme Options for Animations.

Animation → Section

Set animation type and delay for the entire section container.

Animation → Title

Set animation type and delay specifically for the title.

Animation → Description

Set animation type and delay specifically for the description text.

Animation → Button/CTA

Set animation type and delay specifically for buttons/CTAs.

How can I preview animation changes?

When modifying animation settings for an individual section:

  1. Open the preview link in a separate browser tab
  2. Make animation changes in the editor
  3. Refresh the preview tab to see updates
  4. Repeat until satisfied with the animation

Tip: Use progressive delays (title: 0ms, description: 100ms, buttons: 200ms) for a cascading reveal effect. Keep CTA animations quick and subtle.

How do I control module visibility?

Visibility

Choose to hide your module on specific screen sizes:

  • Hide on desktop only
  • Hide on tablet only
  • Hide on mobile only
  • Show on all devices (default)

For more information see common module information


How do I set up anchor links?

Anchor Link ID

Set an anchor link identifier for the module. Use anchor links to:

  • Create direct links to specific sections
  • Build on-page navigation menus (like Sticky Sub-Menu)
  • Allow users to jump to sections without scrolling

Example: Set Anchor Link ID as "get-started" to create links like yoursite.com/page#get-started

For full instructions refer to Setting up Anchor Links.

How do I add custom CSS classes?

Custom Class

Add a Custom Class identifier to use in the child.css file for individual customizations.

This allows you to:

  • Apply unique styling to specific CTA modules
  • Override theme styles for particular instances
  • Create reusable custom styles
  • Implement advanced button effects

See full instructions for setting a Custom Class for Section Modules.

What is the "Is in Viewport" setting?

Is in Viewport?

This performance setting determines how CSS is loaded for the module.

When to check this box:

  • Module is at the top of the page
  • Module is located within the browser viewport on page load
  • Ensures CSS loads immediately on page load

When to uncheck this box:

  • Module is outside of the initial viewport
  • Module is below the fold, especially on mobile
  • Allows CSS to load asynchronously for better performance

section-module-anchor-link-id-custom-class-is-in-viewport

Important: This setting impacts Page Speed and Core Web Vitals scores.

Performance setting to determine how the CSS is loaded for the module.

Learn more about this setting as it relates to Page Speed and Core Vitals.

 

Configurations

SEC CTA IMAGE BACKGROUND BLEND WITH SECTION BELOW

cta-image-blend-with-footer-configuration-example

Layout → Choose Layout

Vertical

Layout → Padding Top and Padding Bottom

Standard

Style → Color Scheme

Dark

Style → CTA Style

Solid Regular for Primary Background

Style → Background

Background Image, 2560px x 1707px

Style → Background → Background Position

Center

Style → Background → Background Image Overlay

Gradient

Style → Background → Overlay Color

#1a1d17 set to 40%

Style → Background → Gradient Direciton

Vertical - Top to Bottom

Style → Background → Overlay Gradient Color 1

#171b25 set to 40%

Style → Background → Overlay Gradient Color 2

#171b25 set to 100%

The overlay gradient colors should match the color used for the footer or the section above or below the CTA section that you want to blend it with.