What can Google Tag Manager (GTM) be used for?

Combining third-party scripts in GTM will help improve page performance

Google Tag Manager (GTM) does not replace Google Analytics. It helps users easily add Google Analytics tracking code to a website, deploy GA event code snippets, and define rules for when each code must fire.

Google Analytics can be added as a tag to GTM rather than using the integration settings in HubSpot to consolidate the scripts that have to fire when the page is loaded.

Tags that can be added to GTM

  • Google Analytics
  • Google Ads Conversion Tracking
  • Hotjar
  • Pinterest Tag
  • LinkedIn Insight
  • Twitter Universal Web Tag
  • Facebook/Meta Pixel
  • HubSpot
  • Salesforce
  • and more!

Combine all of your scripts with Google Tag Manager (GTM) to create a single JavaScript code snippet which avoids the browser having to load multiple scripts simultaneously.