A simple button style CTA without personalization will have the least impact on your page performance.
The more complex your CTA is configured (e.g. personalization by device type) or if you're using images in your CTAs or if your page has multiple CTAs, you could see an increase in page speed due to the extra code that has to load.
Make sure your CTA images are optimized.
To reduce image file sizes without losing quality, use TinyPNG to compress your images (JPG, PNG, WebP).
Only use CTAs where you are actively tracking conversion paths, otherwise, we recommend using Buttons that can be styled to match CTAs.
A CTA is an object you can create in HubSpot that tracks user data associated with views and clicks, can be targeted by audience, and personalized to enhance the UX.
A Button is a clickable link on the page styled to look like a button, which can have the same appearance as a CTA without the additional code and features/capabilities
Here are Examples of CTAs compiled by HubSpot.
When creating CTAs for POWER theme, the styles will be applied automatically by the theme or module settings, so you won't need to create the style in the CTA Editor.
Create CTAs for Your HubSpot Website Pages
Marketing → Lead Capture → CTAs
To create a new CTA, click Create CTA and complete the steps.
Marketing → Lead Capture → CTAs → Button Style
After you have configured the button content and link, you will need to change the dropdown for Button Style to Link (No Style).
If you would like to use a custom style that you can configure in the CTA-Editor, expand Advanced options then add this to the Custom CSS Class →
Helpful Links: Settings for Theme Styles
CTA Styles for POWER Theme
Theme Settings → Colors → POWER → CTAs
The global CTA styles can be configured in the Theme Settings, which will then be applied to all pages using your POWER child theme.
There are 5 default styles for Light Scheme and 5 default styles for Dark Scheme.
Theme Settings → Styling → Buttons → Custom Styles
You also have the option to design 4 unique custom buttons that are available throughout the POWER modules.
You can customize the text color, background, and border for the default and hover state for each button.
Marketing → Website → Website Pages
Within the POWER modules, you will find a CTA selector in the module configurations.
In the style section of the module configurations, you will find different options to adapt the appearance of the CTA button.
CTA → CTA Style
Choose from the preconfigured CTA styles, including the 4 custom button styles.
CTA → CTA Size
Within POWER modules with CTA capabilities, you can also modify the size of the CTA with your choice of Regular, Long, Small or Large.
How to Use CTAs in Rich Text Editors
CTAs can be placed in any of the Rich Text Editors available in any of the modules.
The default style is the Primary Background configuration for all POWER modules. If you would like to use a different CTA style, we recommend adding the Mini CTA module to easily add a styled CTA to your page.
How to Use Buttons in Rich Text Editors
If you would like to use other CTA/button styles within POWER modules, you'll need to configure them as a button (not a CTA).
To do this, open the Rich Text Editor and choose Advanced > Source Code
Copy and Paste this code where you would like the button to be, replacing the URL and button text with your link information.
You can use the list below to change the style of the button within the code by changing the div class in the code provided.
Button Style → CSS Class
Solid Primary →
Solid Regular →
Primary Border →
Regular Border →
Primary Background →
Custom Button 01 →
Custom Button 02 →
Custom Button 03 →
Custom Button 04 →
You can also modify the div class further to adjust the button size, by adding one of these after the class above separated only with a space (default size is regular):